Game Changers, powered by data.ai

EP 2: Creative A/B Testing: We review the latest post-IDFA best practices for mobile user acquisition creative A/B testing.

January 10, 2022 App Annie Season 1 Episode 3
Game Changers, powered by data.ai
EP 2: Creative A/B Testing: We review the latest post-IDFA best practices for mobile user acquisition creative A/B testing.
Show Notes

Learn how to efficiently optimize mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including:

  • Facebook: Android Testing, iOS Testing
  • Google: A/B Testing
  • TikTok: A/B Testing
  • Media Buying Model
  • Post IDFA Campaign Structure

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