Game Changers, powered by data.ai

EP 1: User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

January 10, 2022 Season 1 Episode 1
Game Changers, powered by data.ai
EP 1: User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.
Show Notes

Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted:

  • Traffic Quality
  • Lookalike Audience Impact
  • Onboarding Flow Impact

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