Game Changers, powered by data.ai

Snap is innovating ad units to drive high-quality conversions for their customers

December 21, 2022 data.ai Season 1 Episode 10
Game Changers, powered by data.ai
Snap is innovating ad units to drive high-quality conversions for their customers
Show Notes

Meena Kallu (Head of Gaming, North America - Advertiser Solutions at Snap Inc.) and Chris Uglietta (Gaming Marketing Lead, data.ai) discuss:

  • Major Trends in the Mobile Ad Space
  • The Gen Z and Millennial Audience
  • How Snap thinks about consumer privacy
  • Testing & Creative
  • Snap's Approach to the AR experience and user engagement
  • What's next for Snap and its customers